Social Fresh 2018

Join us December 5-7 in Winter Park, FL




ALL THE FRESHNESS


The Original Social Media Conference 

Social Fresh is where social marketing leaders go to learn. We host the highest quality presentations in the industry. 

Also, did we mention there will be a t-shirt gun

Our speakers are featured on one main stage with one track—we curate so you don't have to. We work one-on-one with each speaker to make sure every brand story and tactical session is highly actionable.


Social Fresh exists to help you create social content that is more creative, produces real business results, and grows your social media team's resources.

As former brand-side social media pros, Social Fresh was created with your social media challenges in mind.

WHO SHOULD ATTEND?

The Social Fresh attendee is a professional digital marketer, executive, or business owner. If you're working to grow your audience, find new customers, or increase revenue, Social Fresh is for you. Training is accessible for B2B and B2C.

Our largest attendee industry groups include healthcare, finance, higher education, hospitality, retail, non-profits, agencies, and government.  

Social Fresh is the original social marketing conference, hosting 20+ events since 2008, with more than 300 of the Fortune 500 attending.

WHERE

Full Sail University
Winter Park, FL

WHEN

Nov. 13-15, 2019

Wednesday
Opening Speaker, Speed Networking, and Reception

Thursday/Friday
General Session, Networking Lunch, Happy Hour

 

TESTIMONIALS


Social Fresh is a Kick-ass event with a very young but professional spirit.
- Carolyn Kopprasch, Buffer

Social Fresh helped us grow followers, engagement, and fix an influencer plan that just wasn't working. 

We've seen a massive boom in ROI.
- Andrew Schachter, Body Health



The most useful conference I’ve ever attended.
- Morgan Johnston, JetBlue

Ticket Prices Will
Increase APRIL 26

Speakers

More speaker announcements coming soon!


Megan Toth
Sr. Social Media Lead
NBC Universal


Kate Winick

Director of Social Media
Peloton


Jessica McGlory
Director of Paid Social 
Bombas


Nikki Sunstrum
National Director of
Social Media
University of Michigan


Heather King
Head of Corporate Social Media (Global)
UPS 



Brian Fanzo
Founder
iSocialFanz


Amber Naslund
Sr. Content Marketing Evangelist
LinkedIn


Akili Ferrill 
Global Marketing Solutions
Media & Entertainment
Facebook


Tina Starkey
Director of Social Media
American Cancer Society 



Emelia Hildreth
Social Media Coordinator
Betabrand


Adrian Parker   
VP of Marketing
Bacardi 


Nathan Allebach 
Social Media Manager
Steak-umm


Kara Cronin
Community Lead
Shine 



Josh Karpf
Director, Social Media Center 
of Excellence
Keurig Dr. Pepper


Sarah Evans
Founder & CEO
Sevans Strategy 




Jason Maldonado
Senior Marketing Manager
Mailchimp


Naomi Holtz
Director of Social Strategy
QVC + HSN


Mordecai Holtz
New Media Director
Jerusalem Development Authority


Nicole D'Alonzo 
Partner - Social Fresh
Founder - 19 Minute Yoga


Jason Keath  
CEO
Social Fresh

Join The Freshness

AGENDA


 

Wednesday, Nov. 13

6pm


Opening KEYNOTE, Speed Networking, and reception

  

6pm - Speed Networking + Reception
OPEN TO ALL ATTENDEES - EARLY CHECK-IN 

Kick off Social Fresh with a fun, structured opportunity to meet awesome social media professionals like yourself, face-to-face, one person at a time. And yes, adult beverages will be available during this time.

 

7:30PM - THE FUTURE OF SOCIAL IS RELATABILITY
Brian Fanzo - iSocial Fanz 

The key to breaking through in social, getting likes and comments and real revenue from social marketing, is being relatable. Real connections with your fans. It's not all memes and Ice Buckets. Join Brian Fanzo, as he teaches you how purpose, customer service, transparency, brand voice, humor, and innovation all mix together to help your brand relate to your most valuable customers. Brands that are relatable will outperform their competitors over the next 10 years. If you're genuine, you'll win.
 



Thursday, Nov. 14
at Full Sail University

8:30am

Doors Open & Check-in
General Session

9:30am

The State of Social Media in 2019
JASON KEATH - CEO, SOCIAL FRESH,  Nicole D'Alonzo - Partner, SOCIAL FRESH 

Is Facebook flailing? Is TikTok taking over? Should you have an IGTV strategy? Join Jason and Nicole as they break down the biggest platform updates and industry trends from 2019 and predictions about what's next in social media. 

10am

More Than A Meme - Developing a Social Brand Personality That Sells (Panel)
Panelists INCLUDESteak-umm, betabrand, Mailchimp  

Brand personality drives consumer attention, engagement, and spending. It's more important than ever not just to have a social presence but for brands to have something to say and to be memorable. Join this panel of leading social brands as we discuss what elements make brand personality work for your business and what to avoid. We’ll dive into brand voice, humor, two-way communication, response time, strong copywriting, internet culture, memes, gifs, original creative and more.

11:00Am

The 50 Freshest SOCIAL Marketing Tools Today
Sarah Evans - Founder & CEO, SEVANS STRATEGY  

Join digital correspondent Sarah Evans as she breaks down the 50 most important social marketing tools that should be in your tactical arsenal. She's organized them in three, key digital categories: organic, advertorial and micromoments (she'll also explain what those are!). If you struggle with tool overload, or just don't have great processes and procedures for creating, managing and tracking your content, this is an essential presentation.  

11:30Am

Visual Storytelling On Social That Actually Scales
Josh Karpf - Director, Social Media Center of Excellence, Keurig Dr Pepper  

The internet and social media is increasingly visual with big content production demands on every business, big and small. Creating images and video with real returns on business is a huge part of the job. A visual focus makes every social media team a small ad agency, with expectations of “making it viral” or “breaking the internet” on a regular basis. In this session, Josh will walk through key process decisions that can help any team create more engaging social content, that scales to your company’s resources and team size.  

12pm

Networking Lunch

12:45pm

BREAKOUT Discussions 

Small group discussions on the biggest topic in the industry today.

1:15pm

Building Thriving Communities with Creativity, not Cash
Nikki Sunstrum - Director of Social Media & Public Engagement 
University of Michigan 

After over a decade of content proliferation, keeping newsfeeds fresh is a necessity for continued social media success. In this session we’ll explore how to create captivating video, innovative conversations through thought leadership, elevate understanding with animation, and leverage trends to educate consumers and increase outreach globally. 

1:45pm

Authentic Storytelling - Leveraging UGC to Rebrand a City
Mordecai Holtz - New Media Director, Jerusalem Development Authority 

In 2018, Bloomberg stated that Jerusalem is on track to be one of the hottest up-and-coming tourist destinations of the year. Boasting an incredibly rich 4000 year history, Jerusalem is both modern and ancient. How did social media, influencer marketing, and user-generated content contribute and influence the new narrative that helped Jerusalem achieve this impressive milestone? Join Mordecai in this session on how Jerusalem used UGC, influencers, and partnering with events to up its tourism results.

2:15pm

Branded vs. Landed: Tailor Your Social Ads To Your Objective
Jessica McGlory - Director of Paid Social Media Marketing, BomBas 

The conversations driven with great social video content can help boost a brand’s awareness and with a sharp, clear call-to-action a direct response video can drive performance results. Distinguishing how to tailor the your videos for success requires pairing best practices with tried and tested methods. After this talk, attendees of this talk will takeaway:
– The best practices for branded video and performance video
– Case study examples of creative that drove brand awareness
– Case study examples of creative that drove revenue
– How to build video that will perform on social

3:00pm

Selling Social In: Building Bigger Teams, Budgets, and Support (PANEL)
PANELISTS INCLUDE: PELOTON, American Cancer Society, Social Fresh 

As an industry, social media  is understaffed, under-budgeted, and overworked. Most social media managers are still a one person team. But, there’s good news. There are clear steps to help you and your company sell internally for more social media budget, additional team members, support, and resources. Join our experts to review what works, what doesn’t and get your questions answered.

4:15pm

Auditing Your Social Marketing for Mobile Outcomes
Akili Ferrill - Global Marketing Solutions - Media & Entertainment, Facebook 

Social media is mobile-first and most consumers today, mobile-only. It’s more important than ever that your brand is reviewing your social content and overall social strategies for how they're working for the mobile end user. And specifically focused on the business outcomes your most trying to drive.

6:30pm

VIP SPEAKER Reception
Speakers AND VIP PASS HOLDERS ONLY

Networking happy hour for speakers and VIP Pass holders.  

8pm

FRESH Networking - Happy Hour

Meetup for the opening happy hour to network with your fellow social media pros.  

Friday, Nov. 15
AT FULL SAIL UNIVERSITY

9:45am

THE CASE FOR MORE BAD IDEAS
Jason Keath - CEO, social Fresh   

We hold brainstorm meetings for everything today, but we rarely try to improve the creativity process for ourselves and our businesses. We expect the people we hire to be our creative process. Learning how to define and encourage bad ideas across your organization will make your business more innovative and more successful. And is the rare shortcut to a more meaningful creative process and culture. Do you have what it takes to reimagine bad ideas? 

Practical, powerful and entertaining. Don’t miss out on these great takeaways! 

1. How and why bad ideas improve your creative process. 
2. How to incorporate more bad ideas into your personal or corporate creative culture. 
3. How to apply the more bad ideas creative approach to a group or organization..

10:15am

6 Seconds oR Bust: Mastering Short Form Social
Megan Toth - Senior Social Media Lead, NBC Universal 

Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art. Not only does this new canvas appeal to shortened attention spans, but 6-second ads have implications beyond social. In this interactive session Megan discusses why it’s important to adjust your marketing strategy to cater to shrinking attention spans, overcome distractions and get noticed. 

Attend this session and learn: 

– The secrets to creating “thumb-stopping” short-form social media content that stands out among the noise 
– How social is influencing TV, and networks are straying from their standard 30-second ad formats to create 6-second ads 
– How restrictions boost creativity, as creatives are tasked with rethinking how to condense a brand story in a shorter format 
– Case examples from NBC’s hit shows, including Jay Leno’s Garage, and how talent is learning to adjust to the age of short-form content

10:45am

The Process Behind Compelling Social Video
Panelists Include: LinkedIn, QVCBOMBASSocial Fresh  

Video is a becoming a larger and larger demand on social teams each year. As well as a big opportunity for engagement, brand, and conversion. In this session, our expert panel will discuss the strategies behind their social video efforts, including ideation, production and promotion. We’ll discuss short stackable video content, new creation tools and platforms, longer form video, story telling, shot making, and more.  

11:45Am

Instagram – Know and Grow Your Audience
Heather King - Head of Global Corporate Social Media, UPS  

When it comes to growing an audience on Instagram and standing out in the crowd data is your friend. Your strategy must be very intentional.  Better understand who your followers are, who your target consumers are, and how you can entice them to act. Keys to growing your impact on Instagram include delivering strong creative, being more authentic, working with the right influencers, leveraging UGC, and having the right data-focused process for monitoring and adjusting as you go.  

12:15pm

Community in the Social Space: How to Lead with Your Followers
Kara Cronin - Community Lead, Shine 

It’s easy to get stuck focusing on broadcasting great content as your social media strategy, and skip over building community and discussion with your fans. The power of community is a huge opportunity that most brands are missing out on. In this session, Kara will break down how to build brand affinity by fostering meaningful relationships between community members, how to garner respect by amplifying the voices of your super users and biggest fans, and the power of intimacy at scale..

12:45pm

Networking Lunch

1:30pm

BREAKOUT DISCUSSIONS

Small group discussions on the biggest topic in the industry today.

2pm

Top Measurement Mistakes Social Media Marketers Make (And How To Fix Them)
Amber Naslund - Senior Content Marketing Evangelist, LinkedIn 

The right measurement approach for your social media program depends on many factors: your resources, the technology solutions you have access to, and how advanced your program is. In this session, we’ll cut right through the theories and into the nuts and bolts of specific barriers to successful social measurement and how to sure up your process. 

We will review: 

– Choosing the performance metrics that are right for your content program 
– Finding the metrics that can actually tie content to business results 
 Building a measurement program you can actually manage with a lean team

2:30pm

Tactical Training Session
by Social Fresh 


3:15pm

The Contagious Social Brand
Adrian Parker - VP of Marketing, Bacardi 

Building a successful digital brand borrows in equal parts from creativity and planning. One without the other, and your brand suffers. In this session Adrian will review how Bacardi is building out social strategies that stand apart from their competitors. With each brand at Bacardi they are leveraging their uniqueness, including a careful but intentional use of social innovation, and making sure they have the process and teams in place to make it last.  

3:45pm

Social Strategy Session
by Social Fresh 

4:45pm

CLOSING EXPERT Q&A 

Ask any remaining questions or expand on your favorite conversations from the conference. 


CONFERENCE HOTEL


Marriott Orlando Downtown 
400 W Livingston St.
Orlando, FL 32801


Group rate rooms are available at $144 per night through Oct. 21 or until the block sells out. 

Attendee shuttle bus will pick up and drop off at the conference hotel only.





PRICING

VIDEO PASS – $447
Unable to attend the conference? No sweat. You can still enjoy all the great content from anywhere in the world with our video replay pass. Just click register below to select the Video Pass.

OPENING DAY  (Nov. 13)
On Wednesday, Nov. 13th we open the conference with speed networking, a networking reception/happy hour, and our first featured speaker. Conference Pass or VIP Pass holders are invited to attend opening day. Opening Day is not included for One Day Pass holders.

GENERAL SESSION  (Nov. 14-15)
The General Session is the main two days of the conference, Nov. 14-15, Thursday to Friday. It is hosted at Full Sail University and includes discussion breakouts, featured presenters, and panels. All Conference Pass and VIP Pass holders will have access to the full General Session. One Day Pass holders can choose either the Thursday or Friday.

*Customized training workshops for you and your team can be added before or after the conference. Use the contact form below to inquire.



Join us on NOVEMBER 13-15, 2019



Pay by Invoice: If you need to pay via invoice, please use the contact form below. 
Invoice ticket pricing is based on full ticket price plus fees for invoice due date.

CONTACT US

No, we are not able to assign someone to be your personal Instagram photographer for the entire conference. Yes, we do think that sounds pretty cool.

If you have questions about ANYTHING else, please don't hesitate to reach out. We're here to help. 🤩

#socialfresh