Social Fresh 2018
Join us December 5-7 in Winter Park, FL
Social Fresh is where social marketing leaders go to learn. We host the highest quality presentations in the industry.
Also, did we mention there will be a t-shirt gun?
Our speakers are featured on one main stage with one track—we curate so you don't have to. We work one-on-one with each speaker to make sure every brand story and tactical session is highly actionable.
Social Fresh exists to help you create social content that is more creative, produces real business results, and grows your social media team's resources.
As former brand-side social media pros, Social Fresh was created with your social media challenges in mind.
The Social Fresh attendee is a professional digital marketer, executive, or business owner. If you're working to grow your audience, find new customers, or increase revenue, Social Fresh is for you. Training is accessible for B2B and B2C.
Our largest attendee industry groups include healthcare, finance, higher education, hospitality, retail, non-profits, agencies, and government.
Social Fresh is the original social marketing conference, hosting 20+ events since 2008, with more than 300 of the Fortune 500 attending.
Nov. 13-15, 2019
400 West Livingston St.
Orlando, Florida 32801
Thursday / Friday
Full Sail University
141 University Park Dr, Winter Park, FL 32792
Social Fresh is a Kick-ass event with a very young but professional spirit.
- Carolyn Kopprasch, Buffer
Social Fresh helped us grow followers, engagement, and fix an influencer plan that just wasn't working. We've seen a massive boom in ROI.
- Andrew Schachter, Body Health
The most useful conference I’ve ever attended.
- Morgan Johnston, JetBlue
Kick off Social Fresh with a fun, structured opportunity to meet awesome social media professionals like yourself, face-to-face, one person at a time. And yes, adult beverages will be available during this time.
Join our expert speakers for an open discussion on where social media marketing is headed in the next year. Will Facebook lose prominence? Does TikTok have staying power? Bring your biggest questions, concerns, and suggestions for a 30 minute Q&A to help us kick off Social Fresh 2019.
Is Facebook flailing? Is TikTok taking over? Should you have an IGTV strategy? Join Jason and Nicole as they break down the biggest platform updates and industry trends from 2019 and predictions about what's next in social media.
Brand personality drives consumer attention, engagement, and spending. It's more important than ever not just to have a social presence but for brands to have something to say and to be memorable. Join this panel of leading social brands as we discuss what elements make brand personality work for your business and what to avoid. We’ll dive into brand voice, humor, two-way communication, response time, strong copywriting, internet culture, memes, gifs, original creative and more.
Join digital correspondent Sarah Evans as she breaks down the 50 most important social marketing tools that should be in your tactical arsenal. She's organized them in three, key digital categories: organic, advertorial and micro-moments (she'll also explain what those are!). If you struggle with tool overload, or just don't have great processes and procedures for creating, managing and tracking your content, this is an essential presentation.
The internet and social media is increasingly visual with big content production demands on every business, big and small. Creating images and video with real returns on business is a huge part of the job. A visual focus makes every social media team a small ad agency, with expectations of “making it viral” or “breaking the internet” on a regular basis. In this session, Josh will walk through key process decisions that can help any team create more engaging social content, that scales to your company’s resources and team size.
Small group discussions on the biggest topic in the industry today.
After over a decade of content proliferation, keeping newsfeeds fresh is a necessity for continued social media success. In this session we’ll explore how to create captivating video, innovative conversations through thought leadership, elevate understanding with animation, and leverage trends to educate consumers and increase outreach globally.
Influencer marketing can and should be geared toward driving real business results, including retail sales online or in store. After this session, you’ll be able to:
– Understand the difference between “spray and pray” influencer marketing and targeted influencer marketing.
– Understand the important distinction between potential impressions and true views.
– Learn how to work with the right influencers and get their content seen by the right audiences.
The conversations driven with great social video content can help boost a brand’s awareness and with a sharp, clear call-to-action, a direct response video can drive performance results. Distinguishing how to tailor your videos for success requires pairing best practices with tried and tested methods. After this talk, attendees of will takeaway:
– The best practices for branded video and performance video
– Case study examples of creative that drove brand awareness
– Case study examples of creative that drove revenue
– How to build video that will perform on social
As an industry, social media is understaffed, under-budgeted, and overworked. Most social media managers are still a one person team. But, there’s good news. There are clear steps to help you and your company sell internally for more social media budget, additional team members, support, and resources. Join our experts to review what works, what doesn’t and get your questions answered.
The key to breaking through in social, getting likes and comments and real revenue from social marketing, is being relatable. Real connections with your fans. It's not all memes and Ice Buckets. Join Brian Fanzo as he teaches you how purpose, customer service, transparency, brand voice, humor, and innovation all mix together to help your brand relate to your most valuable customers. Brands that are relatable will outperform their competitors over the next 10 years. If you're genuine, you'll win.
Social media is mobile-first, and for most consumers today, mobile-only. It’s more important than ever that your brand is reviewing your social content and overall social strategies for how they're working for the mobile end user. And specifically focused on the business outcomes your most trying to drive.
Networking happy hour for speakers and VIP Pass holders.
Meetup for the opening happy hour to network with your fellow social media pros.
Kick off the last day of Social Fresh with Jason as he reviews a ton of great social media content examples and the techniques used to create social media content with a unique personality.
Jason will review 10 social media content templates that can help your brand zero in on a more creative content schedule in 2020. From camera and design techniques that make a. visual splash to editorial and video decisions that will improve your story telling. Your mission is to pick 3 new content tactics to test that align with your brand style.
Non-profit marketers face the same challenges as most modern marketers in the social space, all while working with smaller budgets and having to generate revenue without providing a tangible product or service in return. Join Tina Starkey to learn how to optimize your social media strategy to the modern-day, conscious consumer. Lessons include giving yourself permission to make shorter videos, using social messaging for customer acquisition and retention, and creating relatable content on a budget.
Video is a becoming a larger and larger demand on social teams each year. As well as a big opportunity for engagement, brand, and conversion. In this session, our expert panel will discuss the strategies behind their social video efforts, including ideation, production and promotion. We’ll discuss short snackable video content, new creation tools and platforms, longer form video, story telling, shot making, and more.
Relevance is the killer app in today's social landscape, yet our content strategies don't always support efforts to accelerate customers through a decision journey. In this session, strategist Lauren Teague explains taking content efforts to the next level -- through hyper relevancy and delivery that meets your audience's needs. Using a proprietary journey map developed by Convince & Convert, Lauren shows how to determine what audiences need at every step to stay interested and engaged. You'll learn how to analyze existing content efforts, intentionally develop new content, and share it at the right time and place to guide your audience’s journey.
It’s easy to get stuck focusing on broadcasting great content as your social media strategy, and skip over building community and discussion with your fans. The power of community is a huge opportunity that most brands are missing out on. In this session, Kara will break down how to build brand affinity by fostering meaningful relationships between community members, how to garner respect by amplifying the voices of your super users and biggest fans, and the power of intimacy at scale.
Small group discussions on the biggest topic in the industry today.
The right measurement approach for your social media program depends on many factors: your resources, the technology solutions you have access to, and how advanced your program is. In this session, we’ll cut right through the theories and into the nuts and bolts of specific barriers to successful social measurement and how to sure up your process.
We will review:
– Choosing the performance metrics that are right for your content program
– Finding the metrics that can actually tie content to business results
– Building a measurement program you can actually manage with a lean team
Ad costs have skyrocketed, inventory has dwindled, and bottom of funnel selling is a standing-room-only boxing match. How do advertisers and brands stay relevant in a competitive and quickly changing social advertising landscape that will keep evolving in 2020?
Break out your crystal ball and check in with the future to lay your groundwork for success heading into next year. Susan will show you the ad placement you must master NOW to win next year, why some oldies are still goodies, utilizing the tools within the platforms to master your strategies, and how to use low cost/high touch campaigns to drive brand awareness in a measurable way.
It's never been harder to earn attention and create meaningful connections: there's more content than ever, the feed moves fast, and people make viewing decisions in milliseconds. So what can brands do about it? Engineer content that's both meaningful and memorable. This talk will help you better understand how to go beyond mobile best practices to design content that moves people to feel something and do something. You'll see best in class brand examples and learn a slate of techniques that combine the art of creative craft with the splash of social influence.
TikTok is the first new social network to gain mass appeal in half a decade, when Snapchat introduced us to stories. Just as Snapchat changed the rules, TikTok is hitting the reset button once again on what a social network looks like. From challenges to duets to meme culture as an algorithm—what does it all mean for brands? Dave will share how The Washington Post has tapped into TikTok's growing zeitgeist and share tactics for how your brand can create compelling content in social media's new vertical video world.
Dave will also share how he made a TikTok video earlier that day using only the resources and people that were available to him at the time. The audience will be taken through the different steps of production, explaining each creative decision. In doing so, Dave will conclude how a TikTok video, or TikTok account, cannot be successful if it wasn’t fun to make.
Have a question we didn't get to? Want to dive deeper into a topic from one of the sessions? Our closing Q&A is the perfect time to ask these questions and more. Bring your best questions for our expert speakers and Social Fresh founder and CEO, Jason Keath.
OPENING DAY (Nov. 13)
On Wednesday, Nov. 13th we open the conference with speed networking, a networking happy hour, and our first featured speaker. Conference Pass or VIP Pass holders are invited to attend opening day.
GENERAL SESSION (Nov. 14-15)
The General Session is the main two days of the conference, Nov. 14-15, Thursday to Friday. It is hosted at Full Sail University and includes discussion breakouts, featured presenters, and panels. All Conference Pass and VIP Pass holders will have access to the full General Session. One Day Pass holders can choose either the Thursday or Friday.
GROUP PASSES — Save $120 per ticket
When buying two or more Conference Passes for your company, select the Group Pass option at checkout to save $120 per ticket. When buying 4 or more tickets, we recommend contacting us through the form at the bottom of the page for an easier registration option.
VIDEO PASS — $447
Unable to attend the conference? No sweat. You can still enjoy all the great content from anywhere in the world with our video replay pass. Just click register below to select the Video Pass.
No, we are not able to assign someone to be your personal Instagram photographer for the entire conference. Yes, we do think that sounds pretty cool.
If you have questions about ANYTHING else, please don't hesitate to reach out. We're here to help. 🤩